This project was created for an Advertising class taken at
The Savannah College of Art and Design.
UTZ Mock: That's What Cheese Said
This project was an effort to re-brand for a well known company, UTZ Potato Chips. The assignment was to re-market to a newer generation of snackers. By focusing on a trendy millennial topic, this integrated campaign was born. "That's What Cheese Said." is a slogan to lend the UTZ company to a more youthful side leading their customers to want to contribute to their whimsy.