PROJECT:
Create an Annual Report reflective of the previous year to include: Messages from CEO and Chairman of the Board, a directory of the Board of Directors, Financial Statement of Condition for the preceding year, and visual representation of all elements. 
Challenge: This was the company's first VIRTUAL Annual Meeting. The Marketing Department was tasked with finding a way to connect and engage with existing membership while in the midst of a global pandemic. The average age of membership at the Credit Union is roughly 55 years old.
The Final Product: was a 12-page saddle stitch booklet that was a flat size of 8"x20", folded 8"x10". This booklet was distributed digitally released on the day of the Virtual Annual Meeting and made available at all 9 branch locations in Middle and Eastern Tennessee.
The annual meeting was pre-recorded, edited, and scheduled to post "Live" on the company Facebook Page as well as the website for membership viewing at the designated time. This was accompanied by a video released on Facebook a week prior to entice members to attend the annual meeting virtually.
DIGITAL EDITION:
VIRTUAL ANNUAL MEETING:
SAVE-THE-DATE MAILER:
Per company by-laws, a direct mailer was created and distributed to 25,000 members to invite them to attend the First Virtual 2020 Annual Meeting held via Facebook Live. 
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